FlowCon 2019 - Day 1 - Session 02
Start Up, Scale Up, Screw Up by Jurgen Appelo
The problem with many agile transformations is that existing methods and frameworks treat
everyone the same. They make no distinction between startups and scaleups, between
disruptive innovative ideas versus existing successful products. But starting new teams and
scaling up innovation is more important than ever. The key to a successful agile transformation
is applying different practices in different stages of the business lifecycle. What works for a new
product does not work for a mature one, and vice versa. In this talk, we will nosedive into the
major good practices for business leaders and product teams, from the moment they have an
innovative idea to the day they will scale it up (or screw it up). Your agile transformation
depends on product lifecycles, the innovation vortex, and the innovation funnel.
The topics include the Business Lifecycle, Problem/Solution Fit, Product/Market Fit, Minimum
Viable Products, Business Model Canvas, Lean Canvas, Growth Hacking, Lean Experiments,
OKRs, North Star Metric, Innovation Vortex, Empathy Maps, Lean Personas, Jobs To Be Done,
Journey Mapping, Innovation Funnels, and more.
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