“There's nothing so useless as doing efficiently that which should not be done at all” (Peter Drucker). To maximize the probability of doing the right thing, we should understand the problem we are trying to solve and whether the solution fits the problem. Only then can we talk about product / market fit and expected value vs real value. This track is about product management and user experience.
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Description coming soon.
Le cycle de vie d'une application est un chemin nébuleux et plein de dangers. La complexité ne fait que croitre durant les mois et les années d'utilisation. L'un des plus gros challenges d'un développeur est de pouvoir la contrôler tout en ajoutant de nouvelles fonctionnalités (features).
Des solutions existent : le ré-écriture de code ou encore la maitrise de la dette technique. En effet, ces deux actions permettent de lever "la complexité accidentelle". Mais que faisons nous de la "complexité essentielle" ? La complexité qui n'est pas liée au code.
La seule solution : Supprimer des fonctionnalités ! Ce talk vous expliquera comment perdre la surcharge featurale de vos applications en comprenant la différence entre la complexité essentielle et la complexité accidentelle, mais aussi en vous donnant des clés pour mener à bien ce changement dans vos équipes projet.
How many software products have you worked on that have been ruined by cynicism? Not just scepticism but downright cynicism. As a software tester, a large part of my role is to be a skeptic but sometimes this crosses over to cynicism. Identifying risks in code, architecture and products is helpful, dismissing ideas is not, especially as this behaviour can rapidly spread. What if the team becomes cynical? How can we break out of the cycle and actually start building software?
It’s very common for a team to pick up a piece of software and look at what has been written and decide, it’s simply trash. People believe that it can be built better. That the tools that the seemingly legacy software was built in have been superseded and the product is no longer fit for purpose. Cynicism for what is deemed as legacy but optimism for the brave new world.
Gwen will look at cynicism, scepticism, optimism and more as attitudes to building products, legacy and green field. She will identify some attitudes that help build, strong, long lasting products. If cynicism isn’t cool anymore, then what is?
As the world changes, and we start adjusting to "new normal's, it becomes more important than ever to be conscious of the harm our products can cause. Roisi will teach you how to run a remote "Black Mirror" workshop for your organisation, allowing you to fully acknowledge the risky directions your Product could take, and help you avoid them.
Description coming soon.
Gwen Diagram is a technology professional from Leeds who specialises in testing. She is an avid automation evangelist with a focus on testing complemented by repeatable build processes with monitoring. She has had varied roles throughout her career including Scrum Master at a Start Up, Engineering Manager at a bank and DevOps kid at a large Financial Services organisation. She is currently an Engineering Manager at Sonocent in Leeds.
As a strong believer in making the tech industry as open and punk as possible, she co-organises a twice yearly free day long testing conference called the Leeds Testing Atelier. She speaks regularly at local meet-up groups, Agile Yorkshire and Leeds DevOps, duels with creative types at events like the Tech Off, speaks internationally at conferences such as Nordic Testing Days in Tallinn and was the closing keynote at Agile on the Beach in Falmouth, UK in 2018.
Outside of work, you will usually find her hanging around a Natural History Museum somewhere in the world marvelling at how incredibly excellent dinosaurs are, feeding pigeons or ducks or obsessing over transport.
Engineering Manager @ Sonocent
Expert facilitator, design advocate and product strategy consultant.
I am a passionate and pragmatic designer who believes a strong design culture is key to building successful products.
I am currently working with Adobe Stock - designing B2B e-commerce experiences for creatives. I will soon join Aircall to lead their design team and help build the best cloud-based phone system on the planet.
Previously, I was a consultant for Pivotal Labs, where I coached product teams from Renault, Orange, Thales and Audi to embrace a lean and customer centric culture.
Senior Product Designer @ Adobe
I'm a product leader and a digital transformation expert who’s been in the game for more than 10 years. I'm passionate about building great products that have a positive impact and I am always looking for ways to grow and to empower the people around me to grow. I'm a result-driven expert with extensive knowledge in finding product-market fit and gathering a deep understanding of the user and of the business in order to build successful products. I am listed in the Top Women in Product in Europe 2018 and the Elite business women to follow in 2019. I love sharing my know-how and stories through talks and workshops all over the world and I mentor and coach product professionals.
Head of Product @ Aircall
Roisi is an experienced Product leader, currently working as Director of Product at Scholarly Tech company Altmetric, helping the global research community understand the engagement around their work. Roisi has worked in startups for many years, across varied domains such as advertising, film, and e-commerce. She is passionate about ethical Product decision making, and believes you can be optimistic about your work, and constantly questioning its validity and safety at the same time.
Director of Product @ Altmetric
