“There's nothing so useless as doing efficiently that which should not be done at all” (Peter Drucker). To maximize the probability of doing the right thing, we should understand the problem we are trying to solve and whether the solution fits the problem. Only then can we talk about product / market fit and expected value vs real value. This track is about product management and user experience.

Flowcon is not an agile conference where we talk only about methodology. In every industry, there is an expertise and this track is about doing the thing right. Some sessions are more awareness sessions about tech, some are more tech for tech and none of them are about tools and frameworks.

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Jessica Gantier

Senior Product Designer @ Adobe

Estelle Landry

Product Owner @ Pix

Alexandra Lung

Head of Product @ Aircall

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